Jul 23, 2022
In General Discussion
Email has been around for decades. People send emails daily, which makes it a great channel to reach phone number list customers. And it always works well. The only problem is that it works less well from year to year. Live chat and chatbots, meanwhile, are growing in popularity. But are they viable for growing a business and collecting and nurturing leads like email? Research shows that 63% of consumers are more likely to return if you offer live chat support. And the new features make it easier for businesses to respond phone number list to customer queries in seconds (rather than minutes or hours for email). But email marketing still offers a return of $38 for every dollar spent, making it one of the phone number list most profitable marketing channels out there. So which one do you choose? What is better? Let's break down the performance across the phone number list board to find out which channel outperforms the other. Without further ado, here's the ultimate showdown: Email vs Live Chat (and Chatbots). Conversion rate : Live chat converts at higher rates than email Conversion rate is one phone number list of the holy grail metrics that everyone wonders about when comparing a marketing tactic. What is the average email conversion rate? While that sounds great on the surface, breaking down the stats beyond open rate isn't quite as nice. The average click-through rate is a paltry 4.19%. And, of course, the phone number list actual conversion rate is even lower, probably between 1% and 2%. In other words, lots of people open your emails, few people click, and even fewer people buy. This is of course not the phone number list recipe for online success. Now, let's compare these results with live chat statistics. The American phone number list Marketing Association conducted a study that showed that adding live chat to business websites often increased conversions by at least 20% . "After implementing live chat phone number list on our website, Post Affiliate Pro conversion rates increased by 23%." If it can work for him, why not you? But it's not just the phone number list conversion rate that skyrockets with live chat. It's also your overall return phone number list on investment. Not to mention that customers are three times more likely to buy from a website with live chat. Obviously, the live chat is quite compelling. But that's really no surprise. People prefer live chat because it is fast, convenient and easy. Email, on the phone number list other hand? Not really. Consumers even prefer live chat on a website over SMS.