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salma akter
Jul 28, 2022
In General Discussion
How did keep achieve more than 100 million users in just three years, and what are the advantages of online product structure and functions? Why does keep, which is in urgent need of realization, shift the main battlefield from online to offline? How does Keep redefine the traditional fitness industry offline? The country has raised the sports and fitness industry to a strategic level. This huge cake that has emerged must be fast and accurate in order to get most of it. How does Keep, who is committed to making the world move, write his business closed loop full of infinite imagination? 1. Industry analysis 1. 435 million, and the total scale of sports business email list consumption reached 1.5 trillion yuan. The development goal of fitness industry: to carry 60% of the sports output value, to start a large-scale industrialization process in ten years, and to triple the industrial scale within 10 years. 2. Society: Since the first "National Fitness Day" was launched in 2009, the ideal of "National Fitness" is becoming a reality in the past 10 years. Sports software "checks in" every day, fitness experts get "likes", and public fitness venues become the "standard" in the community; from the "required course" for longevity for the elderly, to the fashion "vane" for young people, from physical fitness To "becoming a better self"... Healthy, self-disciplined and fashionable fitness activities have been endowed with increasingly rich connotations and have become a way of life for Chinese people. Gyms are popping up like mushrooms, but gym personal training is too expensive. 3. Economy: The capital market is optimistic about sports and fitness apps and is willing to invest. In April 2017, the running mobile social application Yuedongquan completed the C round of financing of 100 million yuan. In February 2018, Gudong announced a $20 million C+ round of financing, led by Fudinghe and Jianfu, and followed by Softbank China. In July 2018, Keep completed USD 127 million in Series D financing, setting a record for a single financing in the sports industry.
Product Analysis: KEEP's Commercial Layout
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salma akter

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